What’s happened this week:
- Microsoft launched their response to the iPad. Surface is a tablet designed for Windows and is a departure from their traditional OEM model.
- Google redesigned their mobile ads to double responsiveness.
- Sony is bringing Google TV to Europe in July, bringing the Chrome browser and Android apps to the big screen.
What we have learned:
- UK online retail is set to grow 13% to GBP 77bn in 2012, second only to the US in size and the largest globally per capita.
- Facebook Mobile ads are clicked 13x more often than desktop ads.
- YouTube look set to make USD 3.6bn in revenue this year according to analysts. Not bad for a company bought for USD 1.6bn in 2006.
Digital winners at Cannes included;
- The Nike+ Fuelband blends data and Gamification into a new revenue stream.
- Curators of Sweden opens up official government web channels to citizens.
- The Bear71 interactive documentary highlights the tension between technology and nature.
- Also congratulations to our colleagues for winning the Media Grand Prix for Google Voice Search.
- Cloth suggests what to wear based on the weather. We can expect to see far more data embedded in products like clothing to create new forms of value.
Where to find more:
- *Digital can sell soap. A great review of recent studies by the major FMCG brands into the efficacy of Digital. There are 3 primary roles; as an adjunct to TV for branding, highly targeted messages for niche groups and social advocacy.
- Stefan Olander describes how Nike Digital Sport sees the purchase as the beginning of the communications process not the end.
- New Directions in Advertising , from Creative Review. The most high profile recent pieces of work grouped together around emerging themes.