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This Week in Digital – 22/10/13

What’s happened this week:

What we have learned:

Cool stuff:

Where to find more:

  • Marketing, over the next decade, will evolve to adopt a more Bayesian approach building big ideas based on large data sets and tested in simulations of real world markets.
  • The International New York Times’ latest Peer in to the Future of Media, predicts a personalised media feed based on algorithms that work with data from a massively diverse collection of devices around the home and user.
  • How deep linking approaches can revolutionize the utility of mobile advertising.

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