What’s happened this week:
- Nielsen launched multiscreen ad measurement in the UK, online and TV convergence is an increasingly measurable and manageable trend.
- Nike launched the 2nd generation fuel band, as wrist based computing continues to get more sophisticated.
- Windows 8.1 rolled out worldwide and with a variety of advertising formats from Microsoft.
What we have learned:
- 40% of YouTube traffic is now delivered to a Mobile device, in 2011 it was just 6%.
- Consumers use connected devices an average 34 times per day, according to new research from IAB UK.
- 43% of Americans own either a tablet or e-reader ~Pew Internet & American Life.
- UK grocer Asda launched in-store 3d scanning and printing for the mass market price of GBP40.
- AmEx has partnered with VeriFone to allow payment of NYC taxi cab fares with AmEx reward points.
- Google Quantum AI Labs has created qCraft, a mod for Minecraft to illustrate to the power of Quantum computing to kids.
Where to find more:
- Marketing, over the next decade, will evolve to adopt a more Bayesian approach building big ideas based on large data sets and tested in simulations of real world markets.
- The International New York Times’ latest Peer in to the Future of Media, predicts a personalised media feed based on algorithms that work with data from a massively diverse collection of devices around the home and user.
- How deep linking approaches can revolutionize the utility of mobile advertising.