What’s happened this week:
- The PS4 launched in the US, selling 1m units in 24hrs. A European launch in 2 weeks and Xbox One launching later this week means the 8th generation console war has begun.
- Twitter launched custom timelines based around specific events.
- Pinterest launched its first API allowing brands to integrate visual social sharing features on their sites and boards.
What we have learned:
- Global smartphone penetration will reach 60% (5.6bn) by 2019 according to Ericsson, up from 1.9bn today.
- Mobile data revenue looks set to overtake voice revenue in the US in Q4 2013.
- 69% of UK adults own a PVR or have watched TV on demand in the past month according to Kantar Media’s futurePROOF survey.
- Airo promises a step forward in fitness bands with a spectrometer that measures nutrients released into the bloodstream.
- Google’s Deep Learning Clusters are now so advanced even their own engineers do not understand how they do it.
- inFORM is dynamic shape display to enable 3d physical interaction remotely.
Where to find more:
- ‘Dumb Ways to Die’ provides an excellent example in best practice digital integration around a differentiating brand idea.
- The emerging power of indoor position mapping is giving stores the detailed analytics capability of e-commerce sites.
- 3D printing has a number of implications for corporations as consumers become empowered to ‘hack’ real world products.