OMDCannes: Day four

The Big Finale

On our last full day we squeezed in some amazing speakers. Although maybe not everyone’s cup of tea a real highlight was Kim Kardashian. We managed to bag ourselves seats when hundreds were turned away. What made the talk interesting was her take on trans media. To grow awareness and amplify her app Kim fed storylines into her tv show. This ensured that an eager audience were finding out about the product. Once again another theme was authenticity with Kim – like Pharrell – talking about creating authentic partnerships.

In the evening we met up with the OMD contingent to catch up and say goodbye.

We have all learned so much on this trip and can’t wait to share all of the work and trends in more detail.

Until tomorrow,

Rosie, Lee, Nicola and Vicky



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