Target in the moment, not at the life-stage
Adherence to the long-standing tradition of age and life-cycle segmentation runs the risk of brands…
Adherence to the long-standing tradition of age and life-cycle segmentation runs the risk of brands…
This afternoon saw the third instalment of OMD’s Inspiration Sessions. These are internal presentations which…
In preparation for a meeting with OMD Finland and Atria, who are one of OMD…
A key topic in the press at the moment is data privacy. Whenever I log…
We know that people don’t consume media channels in isolation and cross-channel efficiency in a…
The UK is scheduled to leave the European Union on Friday 29th March 2019, almost…
Back in 2016, a key milestone in the usage battle between smartphones, tablets and desktop…
This coming Thursday 8th March is International Women’s Day. Not a well-known celebration in Britain…
Windows of health-consciousness as a catalyst for long-term change Cold weather is a time for…
So, like many others, I’ve spent the weekend watching Olympians hurl themselves down icy and…