The announced merger of WhatsApp, Instagram and Messenger takes centre stage this week, with mixed reactions from both regulators and users. But it’s not the only thing, from gravy candles to robot postmen, here is the latest and greatest from FWD weekly:
HEADLINES
- How Amazon is changing the face of a postman, by removing it
- Key influencers swiftly adhere to the new declarations imposed on brand funded posts
- A more spectualarly look at the ‘WhatsInstager’ merge
INSIGHTS
- ‘Mobile’ spend is set to overtake TV advertising in certain markets
- Millennials are set to name their price for their own data share
- How Netflix is increasing ‘programme chat propensity’ with deeper social integration
COOL
- Barclaycard supports all sorts of local business
- Not content with finger licking KFC launches their own scented candle
- Hologram calling? How Facebook is attempting to shape our correspondence in the future
DEEP READS
- The future of advertising in an increasingly ‘IoT’ era
- How social media is making children more concerned with the natural world
- How to survive as a digital publisher, according to Bloomberg
- Brexit is set to flatline advertising budgets
