OMD FWD 26th November

This week is Black Friday, and gone are the days of long queues and store stampedes. With most deals and steals taking place online this year, it’s hard to know where to browse first. Click here to find out what Israel Mirsky, Global Head of Technology and Emerging Platforms, has to say about what the annual retail event looks like in the wake of a pandemic.

In other news, read on to hear about the latest AR release from Google & Disney, a sound update from Snap, and a startup helping people understand energy: Tibber.

Google + Disney = AR magic ????

Brace yourselves Star Wars fans… The Mandalorian AR experience is here. Players can interact with characters and capture scenes from the app to share.

Snap is focusing on sounds ????

Snap has acquired Voisey, a UK startup that features instrumentals to overlay on Snaps. Users can apply audio filters and browse other people’s tracks.

Be in control of your power ????

Tibber uses AI to supply users with transparent pricing on renewable energy. The app pairs with smart home devices to provide real-time analytics about a user’s energy consumption.



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