Intel, OMD UK & ESPN launch the Luck Index, proving Manchester United are the luckiest in the Premier League

This week, ahead of the new Premier League season, Intel and OMD UK have partnered with ESPN and the University of Bath to launch The Luck Index.  This unique branded content partnership examines how the 2017/2018 Premier League season would look if adjusted to account for luck, thus smashing the cliché that luck evens itself out over the season.

Quantifying luck was always going to be a challenge (and provocative for football fans across the UK). To carry out such a large-scale study in a credible and mathematical way, we enlisted the help of The University of Bath and former Premier League referee Peter Walton, to come up with a comprehensive process. Using a predictive model, hundreds of data points were analysed and the role luck played on the final result was quantified, all of which was powered by the latest Intel technology – 8th Gen Core processors and Optane memory.

The results of the research promoted debate up and down the country, garnering coverage across  BBC Sport,  Sky Sports and  The Daily Mail amongst many other news outlets, thousands of social comments, plus a breadth of content as part of the partnership with ESPN.

So, to the results… Jose Mourinho’s misery at the lack of transfer activity is unlikely to be lifted by the results which prove Manchester United were the luckiest team in the league last season. United fans may well argue that their team make their own luck but if fortune isn’t with them this season, they may well drop points early. In contrast, Liverpool were the leagues unluckiest team and should have been 12 points better off which would have lifted them to 2nd place. At the foot of the table, Huddersfield can count themselves lucky to still be in the Premier League as the Luck Index analysis shows Stoke would have stayed up on goal difference.

For more insight, you can read all about the Luck Index powered by Intel at ESPN.

The partnership is part of Intel’s wider brand campaign promoting Intel 8th Gen Core Processors and Optane Memory which highlights the capabilities their hardware offers with the “Not that you would… but you could” messaging.


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