What’s happened this week:
- Twitter buys Posterous, expect to see an upgraded Twitter with greater use of images and video
- Blogging grows up: The Curators Code has been launched to define attribution in the age of sharing (~now means ‘via’)
- Also a council on ethical blogging and aggregation has opened
- Wrapping up SXSW: all of the major panels as visual summaries
What we have learned:
- The UK has the largest eGDP of any major economy accounting for 8.3% of national GDP, forecast to rise to 12.4% by 2016 ~BCG
- The average UK home has 2.34 TVs but 2.61 web devices (such as laptops, smart phones and tablets) ~TV licensing
- Every 24hrs 294bn emails are sent and 2m blog posts created ~mbaonline
Cool stuff:
- The Kony 2012 video has spread faster than anything before it, generating 100m views in 6 days. They managed this by developing relationships with multiple communities over a long period and then quickly coordinating them around a single piece of content
- This Chipotle Mexican Grill ad may be a template for the new wave of advertising
- An interesting Pinterest lottery mechanic from BMI
Where to find more:
- ‘By 2017 the CMO will spend more on IT than the CIO’ (~Gartner) why technology and marketing will become increasingly inter linked
- The next, next big thing is a ubiquitous Internet powered by billions of public screens
- Why today is the most exciting time to be working in the Internet, but possibly not as exciting as tomorrow
