What’s happened this week:
- Twitter has boosted its search functionality in an attempt to compete with Google and Facebook in real-time search.
- Digg, one of the symbols of web2.0 has been broken up and sold as mobile begins to dominate news distribution.
- Qualcomm launched Gimbal; a context awareness platform for mobile.
- Some believe that this is the next frontier for mobile.
- Facebook’s mobile ad strategy seems to be pointed in this direction.
What we have learned:
- 55% of Britons shared news on Facebook last week vs. 33% using email and 22% on Twitter ~Reuters Digital News Report.
- Streaming accounts for 89% of Digital Music sales in Sweden and over half of all music revenue.
- Connected TV owners spend 12 hours a weekwatching online video on the big screen.
- Social TV interactions are up at least 171% so far this year.
Cool stuff:
- YSL has created a line of products exclusive to its Facebook fans, expect to see many more exclusive product initiatives for online communities.
- This amazing video of Ken Block racing around San Francisco highlights the concept of multiple advertiser supported content enabled by the network.
- Broadcasters are promising up to 24 simultaneous streams of content to 4 different digital platforms for the Olympic Games.
Where to find more:
- ‘Measuring marketing’s worth’, McKinsey’s view of the 5 questions we should be able to answer.
- Why DMPs are emerging as the keystone of Data driven marketing. If the acronym isn’t familiar to you, read this.
- With so much data at our disposal price is becoming an ever more elastic concept, for example mac users pay 30% extra for hotels on Orbitz.com.
