Target in the moment, not at the life-stage
Adherence to the long-standing tradition of age and life-cycle segmentation runs the risk of brands…
Browsing: Future of Britain
The Future of Britain: From overwhelmed by media to smart curators
Even in the last five years, technology has advanced rapidly. In 2013 we were in…
The Future of Britain: From pride in the UK to a divided UK
As we’ve seen with one of our other Future of Britain – five years on…
The Future of Britain: From a change in life stages to less predictable lives
There was a time when the marketing industry assumed that life events were relatively simple,…
The Future of Britain: From the unknown to contented resilience
How does Britain feel as a nation? You would expect that one to be a…
The Future of Britain: From crunched consumers to wider worries
“The proportion of the UK that is very concerned about the state of the economy…
The Future of Britain – five years on
The Future of Britain is OMD UK’s pioneering insight initiative that’s been at the heart…
Introducing the Future of Families
On Wednesday 22nd October, OMD UK and Time Inc. UK welcomed clients, colleagues and media…
Now and Next: Connected Britain
On Wednesday 21st May 2014, OMD UK welcomed a selection of clients, media partners and…
The Future of Britain, as told by you
Our Future of Britain research project, kicked off earlier this year, has enjoyed a great…