Last weekend marked the first in a series of Play-Doh third party partnerships designed to engage pre-school children and their families, championing Play-Doh as a toy box essential that makes playtime together fun.
Play-Doh has teamed up with another OMD UK client, Eurotunnel Le Shuttle, for a special campaign.
It targets young families travelling over the October half term week and involves international branded on-site experiential and gifting activity in both the Folkestone and Calais terminals.
Within the terminal, Play-Doh demonstrators will be leading a model sculpting masterclass and kids will have the chance to have their picture taken with DohDoh, the Play-Doh mascot.
Families who aren’t lucky enough to be travelling with Eurotunnel Le Shuttle this week and experience the endless creative power of Play-Doh in person are invited to get involved in an exciting and seasonal social competition. Halloween-themed clues to European destinations have been created:
This is all topped off with a takeover of the Eurotunnel Le Shuttle’s social channels with no other brand messaging, just details of their partnership with Play-Doh, and even includes a recreation of their profile and cover pictures in Play-Doh!
Keep an eye out for it on your travels this week!