GAME launches new ‘Deadline Deals’ campaign for Black Friday

We’re proud to launch GAME’s new ‘Deadline Deals’ campaign this Cyber Weekend, fronted by football manager Harry Redknapp.

Created by OMD UK, Drum and Snack Media, the social media campaign taps into the cultural phenomenon of football Transfer Deadline Day, with a series of spoof videos to raise awareness of GAME’s Black Friday deals, as well as a dedicated website hub to house the deals.

The videos centre around the ‘GAME Deadline Deal Studio’ bringing consumers details on the hottest deals taking place throughout the weekend and features the journey of reporters, ‘players’ (GAME deals), ‘managers’ (customers) and notorious footballer-deal-hunter, Harry Redknapp, throughout the day.

The videos will be distributed across GAME’s social media channels and supported by Snack Media’s Partner Network of websites and social media accounts, with further social amplification handled by OMD UK.

The campaign runs from Thursday 23rd November at 5pm to Monday 27th November 2017 at midnight via @GAMEdigital (Twitter & Instagram) and @Gamestore (Facebook). The GAME Deadline Deals hub site can be found at


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