The DS brand has announced an exclusive partnership with Sky Arts, the premium television channel.
Sky Arts is aimed squarely at individuals who wish to enrich their cultural lives, by shining a spotlight on the best in art, culture and music. Featuring programmes that cover a range of creative endeavours, subjects range from documentaries on current and classical artists, its own Portrait Artist of the year competition, in-depth analysis of artistic disciplines, such as ballet, opera and cinema as well as celebrations of revered musicians such as Jimi Hendrix and David Bowie.
As DS Automobiles epitomises French craftsmanship, refinement and style, the partnership with Sky Arts will reinforce the brand’s avant-garde approach and philosophy, and builds on the agreement already in place with Le Louvre in Paris.
The partnership, brokered by Sky Media, the advertising sales division of Sky and OMD UK, DS’s media agency, is an example of Sky’s ambition to work collaboratively with advertisers and agencies.
Arnaud Leclerc, DS Brand Development Director in the UK, said; “We seek partnerships with other distinctive brands that reflect the core values of DS Automobiles and, with Sky Arts, we have found just that. We take pride in our artistic flair when designing our cars so, to be able to share our artistic direction through a partnership with similarly creative and discerning individuals, is a wonderful opportunity.”
Phil Edgar-Jones, Director of Sky Arts, commented; “At Sky Arts we are always interested in working with the greats in their field – whether that’s in classical music, opera or ballet, or rock n roll, the visual arts and beyond; and DS, with its truly iconic design, is undoubtedly one of the greats in its field.
We share a common interest in beauty and innovation – not just in terms of design and aesthetics but in all areas of the arts so it promises to be a wonderful collaboration.”
Since its inauguration in June 2014, the DS brand has launched a range of premium models that embody dynamism, ultimate attention to detail and technological innovation to create an unrivalled driving experience. New DS 5, New DS 4, New DS 4 Crossback, New DS 3 and New DS 3 Cabrio are all distinctive cars with unique styling; the brand’s signature “DS Wings” front grille; and specially-crafted features such as ‘watchstrap’ leather upholstery, which is available right across the range.
