OMD UK Covid-19 Consumer Impact Report- Week 22

It’s that time of week again, where we share our weekly Covid-19 Consumer Impact Report.

We have been sharing our Insight team’s unique tracking study for 22 weeks now, highlighting our findings on the nation’s outlook and consumer’s decision making. The information has been sourced using Radar, which has allowed us to measure the extent of the impact of the Covid-19 pandemic so far, and track how it evolves over time.

This week’s report focuses on our most recent results, collected from a nationally representative sample of c.250 respondents in the UK between Friday 14th August to Sunday 16th August 2020.

Key findings this week include:

  • People are feeling more connected to their surroundings and community. This could be down to many individuals spending more time in their home and with friends and family. Moreover, concepts such as the Clap For Carers campaign, which launched in March really brought people together. Each week Brits emerged from their homes to join in, in giving the NHS and all key workers a round applause to say thank you. According to our research, the number of people who felt more connected has increased to 34%, compare to 28% back in March.


  • We have witnessed a come back in the amount of people virtual quizzing! This became a signature household activity during the majority of lock down, and our findings indicate that people are still using video platforms to connect with their friends and family online, this has increased to 33% up from 29% in June.

You can view the full report below,  and for any information on any of the findings, please contact [email protected]


OMD UK COVID-19 Consumer Impact Report – Week 22



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