OMD UK Covid-19 Consumer Impact Report- Week 21

It’s week 21 of sharing our COVID-19 Consumer Impact Reports. Each week we have been using Radar to measure the extent of the pandemic and have been tracking the impact the pandemic is having on the nation’s optimism, consumer confidence, category interaction and plans for the future.

This week’s report focuses on these most recent results, collected from a nationally representative sample of c.250 respondents in the UK between Friday 7th August to Sunday 9th August 2020.

Key takeouts from this week’s reports include:


  • The recent sunlight and hot weather has helped boost our levels of happiness, whilst our current state of life satisfaction has also improved. Life satisfaction has increased by 5ppts from 30% to 35%, meanwhile happiness has increased from 38%-40%.


  • During lockdown booking a table for dinner was a distant memory, but thanks to the government’s eat out to help out scheme, more us are eating out and enjoying a midweek treat with friends and family. Over the past week going, to dinner at a restaurant has increased from 12% to 22%.


You can view the full report below,  and for any information on any of the findings, please contact [email protected]


Covid Consumer Report Week 21



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