Empathy in a Pandemic

Empathy. A word that has been said and heard in advertising circles countless times over the last couple of years. It has most definitely become the latest industry buzzword, so why has it taken a global pandemic for brands to actually display it in their communications?

This paper looks at the way in which some brands have adopted a more empathetic tone in their communications over the last few months, as well as providing building blocks for creating (what we believe is) great empathetic comms.

You can download the full report below and and keep an eye out on our OMD UK social channels for some key take-outs.

Empathy in a Pandemic

If you have any questions on the thought-piece, please feel free to contact [email protected].




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