This week’s biggest stories, powered by Newsroom

Newsroom brings us the top trending stories of the week:

Brits Make History with Rio Medals

It’s medals galore as team GB smash their way into the history books by winning themselves the largest medal haul in British Olympic history and it’s not over yet.

Apart from the incredible achievements of our home team, there have been some wonderful moments that have managed to grab the attention of the public.

Most recently, articles leading with China’s Fu Yuanhui are picking up thousands of interactions online as she steals the hearts of fans everywhere. Her casual and open remarks that she made recently about her period pains bothering her during competition did wonders for removing conversational taboos about menstruation, as her earnest comments look to also win her a place in sporting history.

Once one bold voice has been heard, it will make it a little easier for those who follow, which includes brands that take on empowering people in advertising.

Go And Get The Guitar

Momentum is now at fever pitch as the release date for Ricky Gervais’ new David Brent movie, Life On The Road, draws ever closer. Tickets are sold out not only for the release in Leicester Square today but also for his next stand-up tour, Humanity. It’s a firm fan-favourite, so we expect to see a large social presence over the next few days.

If you’re not into Brent quotes, this could be a tough time for you.

The Return of The Great British Bake Off

There are always great TV shows that the country wait for the return of, especially since the end of Game of Thrones (for the fans at least). And with a lot of doom and gloom around at the moment, we’re about to get a dose of what we really all want. The return of The Great British Bake Off!

Next Wednesday, the 24th August, will mark the beginning of 10 glorious weeks of puddings, proofing, and bun puns, and there are loads of ways brands can join the conversation.


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