Three nominations for OMD UK at the EMMAs

The Effective Mobile Marketing Awards shortlist has been unveiled and we’re thrilled to be nominated in three categories for two campaigns we’re really proud of.

Our Feel the Drive campaign for the New 308 GTi by Peugeot Sport appealed to people’s sense of touch in a way that hasn’t ever been done before. Teaming up with Immersion and Opera Mediaworks, we used haptic technology in mobile video ads for the first time in UK history. This campaign is up for Most Effective Use of Video and Most Effective Automotive Campaign.

Working with Mobile5 and Simbiotik, we created a responsive mobile game for Babybel, allowing football fans to kill time by flicking as many ‘European Babybels’ into a net for a chance to win prizes. This campaign is up for Most Effective Integrated Campaign.

Click here to read the full shortlist.

Good luck to all the nominees!


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