What’s happened this week:
- Facebook on mobile now has ads that can deep link into specific app sections to drive in-app purchases
- Despite revenues of $1.3bn, Spotify announced losses of $197m in 2014
- Oculus Rift have announced a consumer launch for the first quarter of 2016
What we have learned:
- Google on mobile has overtaken desktop in 10 countries according to their own data
- Phablets accounted for 21% of smartphone shipments in Q1 2015, compared to 6% in Q1 2014, according to Kantar
- TV drives 11% of online sharing, according to a study by ShareThis
Cool stuff:
- RFID chips make these Battersea Dogs Home pets follow you within digital outdoor
- Audi turns Twitter sexism on its head with their #WomenDrivers meme
- Brick Street View –Google Maps re-envisioned in a Lego world
Where to find more:
- Interesting insight into Red Bull’s data focused approach to their digital video content strategy
- Helpful infographic explaining the Internet of Things’ relevance to marketers
- TechCrunch have a nice examination of the Apple Watch means for the future of app design
