What’s happened this week:
- Facebook are rumoured to be working on a digital assistant called Moneypenny, that uses real people alongside tech
- Google announced Eddystone, a rival to Apple’s iBeacons
- Yahoo quietly launched a video messaging app called LiveText
What we have learned:
- 63% of social media users consider Twitter and Facebook a source of news, according to research by Pew
- Gamers are three times more active on Twitter and twice as active on Reddit, according to analysis of over 156bn social signals related to video games by ShareThis
- Social recommendations prompted an average of 26% of all purchases, according to data by McKinsey
Cool stuff:
- Turkish Airlines have produced the world’s first Periscoped flight
- How Snapchat found religion – a Twitter campaign garnered over 300k tweets for #Mecca_live so Snapchat produced a story of Makkah in Saudi Arabia during Ramadan
- Snapchat also got political – White House contenders are jumping on the platform as the election heats up
Where to find more:
- TechCrunch have compiled an amazing list of learnings from the Unicorn Club (disruptive tech companies who are valued over $1bn dollars) that brands and businesses can learn from
- With the launch of SnapChat branded geo-filters, MarketingLand have produced some good potential use cases for brands
- This blog post asks if your Facebook content strategy is a time bomb for inbound marketing
