What’s happened this week:
- Facebook now lets users choose friends and pages they’d like to See First to prioritize content that is relevant to them
- Facebook also announced the removal of Likes, Shares and Comments from CPC calculations, instead charging against more objective-focused actions in ads
- Microsoft unveiled the potential augmented future of their virtual reality platform Hololens
What we have learned:
- Batman V Superman’s new trailer won the San Diego Comic-Con in terms of social buzz, driving 7.15m engagements during the event, according to research firm ListenFirst
- 81% of people who watched a movie trailer online this summer saw it on YouTube, according to Google
- 43 trillion instant messages will be sent on Instant Messaging services in 2015, surpassing email for the first time, according to Juniper
Cool stuff:
- LinkMoji turns web URLs into emoji
- Nasa’s app lets you explore Mars from the comfort of your phone with this app
- Hands-free Tinder – let your Apple Watch app and pulse choose your partner
Where to find more:
- “Pinterest isn’t a social network, it’s a planning tool” – good interview with Pinterest’s Head of Strategy on the role the platform plays
- The real threat to Facebook is not other social networks, but rapidly evolving messaging apps
- TechRadar have pulled together a very simple guide to the Internet of Things
