What’s happened this week:
- Samsung announced a very Apple-inspired smartwatch
- Twitter now let’s marketers access every public tweet ever made, with the Full-Archive Search API
- Auto-Play ads are coming to the Facebook Audience Network
What we have learned:
- Global mobile ad revenue has increased 64%, with mobile display topping search for the first time ever, according to the US IAB
- Periscope’s 10m users watch 40 years-worth of content every day, according to their recently released data
- 4 in 10 iPhone 6 users have used Apple Pay
Cool stuff:
- The #StraightOutta meme took the internet by storm last week – here are some of the best brand responses and UGC versions
- Inside Industrial Light & Magic’s secret Star Wars Virtual Reality lab
- Why fashion brands love Instagram
Where to find more:
- Still confused about Google becoming Alphabet? Summaries and insights from The Telegraph, eConsultancy and TechRadar
- 1m likes on Facebook, 590k swipes on Tinder, 284k snaps on Snapchat – this infographic looking at all the activity that takes place in a digital minute
- With evidence mounting of an Apple Car, MacWorld have a nice summary of all the evidence and speculation so far
