SXSW 2015, Day 2: Party planes, BBQ and brain flavours

OMD USA’s Ignition Factory kicked off the day with the OMD BootStrap BBQ.   Ignition Factory team members introduced brands to the next wave of exciting startups. From then, it was off to uncover insights.  Check out the need-to-know news from Day 2 at SXSW:


Hey Startups, Here Are Six Ways To Get A “Yes” From Big Brands And Agencies

The Inside Scoop from Chris Denson – OMD USA Ignition Factory.

SXSW 2015: The Fun Starts At 30,000 Feet 

They say life is about the journey, not the destination. If SXSW is a metaphor for life, (and who’s to say it’s not), then maybe what really matters is not what happens in Austin, but how you get there in the first place.

Healthcare’s New Guard Is Disrupting The Space By Putting Consumers First

The US healthcare industry has long been maligned for its inaccessibility and unfriendliness towards consumers – and the conventional wisdom has always been that these issues are the inescapable byproducts of a system too unwieldy and complex to change. Disproving that assumption was the topic of a SXSW session, Radical Healthcare: What do Consumers Want?

What Flavor is Your Brain? 

Scan your Brain and eat it too at SXSW 2015

Like-Minded Machines

In a world where almost anything can be connected to the Internet, track our data, and become “smart,” artificial intelligence has moved from science fiction to practical reality, spurring a heated debate about the potential benefits and possible risks of a world where machines can think like humans.


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