Last Thursday evening, we donned our black tie and headed to one of the industry’s most prestigious award ceremonies to celebrate a pretty special year for OMD UK.
We kicked the night off in style by taking home a Gold trophy in the Media Idea – Medium category for our Channel 4 The Handmaid’s Tale campaign. To promote season two, we gave the British public a taste of Gilead’s twisted fundamentalist state with a provocative censorship campaign. Ads at key commuter stations delivered stark messages from Gilead officials enforcing laws such as, “The city is no place for a woman. A woman’s place is at home.” A Metro cover-wrap read, “Women are not allowed to read this newspaper.” And we partnered with Amazon to outrage Kindle readers via a blunt message on the wake screen, stating ‘Women are not allowed to read’. By making people stop and think about what it means to live in a free society today, we turned series two of The Handmaid’s Tale into a success for Channel 4.
We also scooped a Bronze award in the International category for our work on the Levi’s Global Music Project. The campaign saw Levi’s team up with award-winning music artists to launch a global series of music education programmes. We created a series of short and long form videos to promote the initiative and inspire people to join in.
To top it off, our very own Tom Kirkham beat off some tough competition to win Gold in the Rising Star category! We couldn’t be prouder of him.
Congratulations to everyone involved in making these campaigns come to life and a very special well done to Tom for his thoroughly deserved Rising Star award!
You can find the full list of winners here.
