OMD UK leads Newsworks Planning Awards shortlist

The Newsworks Planning Awards shortlist has landed and we’re excited to announce that we’ve topped the leaderboard with six nominations!

This year’s awards attracted a record 104 entries with the client-agency jury, led by Alessandra Bellini, Tesco’s chief customer officer, whittling down the entries to a shortlist of 44.

First up, our campaign to launch the second series of The Handmaid’s Tale for Channel 4 has been shortlisted in four categories: Best Newspaper Campaign, Best Newsbrand Campaign, Omnimedia and Best Topical Campaign. Here we gave the British public a taste of Gilead’s twisted fundamentalist state with our provocative Metro cover wrap takeover.

Secondly, our work with Google to launch the Pixel 2 is up for Best Newsbrand Campaign. For this campaign, we teamed up with The Guardian and asked 10 people to use the Pixel 2 for a day, documenting the places they go, the people they connect to and the things they’re inspired by. They had one day each, then passed it onto the next person in The Chain, culminating in the creation of a 32-page magazine, made entirely with the Pixel 2.

And finally, our impactful easyJet World Cup campaign, where we tapped into the buzz surrounding the biggest footballing tournament on the planet, has been shortlisted for Best Topical Campaign.

You can find the full shortlist here.

Congratulations to everyone involved in the campaigns. Roll on the ceremony!


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