OMD UK Covid-19 Consumer Impact Report- Week 57

In this week’s Covid-19 Consumer Impact Report the key take outs are:

  • The mood of the nation has slumped this week. Fewer people are now reporting feeling happy, optimistic and satisfied with life, and anxiety levels are at their highest since the start of the Pandemic in April.
  • Despite this slump in mood, Consumer Confidence has peaked this week, which has been driven by positive personal financial stability and confidence in future business conditions.
  • Intent to purchase big ticket items has soared this week, with record numbers looking into purchasing new cars and making major home improvements.
  • Interest in travelling is on the rise this week: out of home travel is continuing to increase, and more people are thinking about, researching or booking UK holidays (+7ppts) and overseas holidays (+5ppts). Additionally, interest in holidays increased to its highest point since the pandemic began, and interest in booking a flight is at its highest point since before the first lockdown.
  • The nation are reaccustoming to social situations, with more people feeling comfortable socialising (+5ppts) or entertaining at home (+6ppts) and many (44%) having socialised in the last 7 days.

You can read the full report below:

OMD UK COVID-19 Consumer Impact Report – Week 57

If you have any questions about any of the data, please contact [email protected].


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