OMD UK Covid-19 Consumer Impact Report- Week 49

This week following Boris’s announcement on the gradual lifting of lockdown, there have been some notable positive uplifts in the nation’s mood. People are already busy making appointments with salons and restaurants, and holiday/day trip planning is on the rise.

Some key take outs from this week are:

  • Happiness levels have increased 2ppt this (32% to 34%) and there has been a 3ppt increase in optimism (up from 19% to 22% in the last 7 days). Life satisfaction has also increased from 30% to 32%.
  • After the announcement of restrictions lifting in June, confidence in future business conditions has jumped 13ppt in the past 7 days, however, concerns over personal finances are still on the rise.
  • Confidence in the government has increased 8ppts thanks to the vaccine roll-out and the latest PM announcement. However, some are concerned lifted restrictions too soon will have a negative impact on progress.
  • People continue to say they are supporting local businesses during lockdown (56%), and we have seen a 10 ppt jump in those reporting to be trying new brands (up from 29% to 39%).
  • Following the MPs announcement on the roadmap for lifting lockdown, people have been quick to book medical appointments (18%) and beauty/hair appointments (14%), and 6 in 10 people have been thinking about and/or researching places to go out for meals
  • More people feel comfortable returning to out of home activities this week and 1 in 10 people have booked a UK holiday since the MPs announcement on the 22nd February.

You can read the full report below:

OMD UK COVID-19 Consumer Impact Report – Week 49

If you have any questions about any of the data, please contact [email protected].


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