OMD UK Covid-19 Consumer Impact Report- Week 23

It’s that time of week again, where we share our weekly Covid-19 Consumer Impact Report.

We have been sharing our Insight team’s unique tracking study for 23 weeks now, highlighting our findings on the nation’s outlook and consumer’s decision making. The information has been sourced using Radar, which has allowed us to measure the extent of the impact of the Covid-19 pandemic so far, and track how it evolves over time.

This week’s report focuses on these most recent results,  collected from a nationally representative sample of c.250 respondents in the UK between Friday 21st August to Sunday 23rd August 2020.

Key findings this week include:

  • In a week of bad weather, those taking advantage of the Eat Out Help Out scheme has dipped slightly this week, but doing DIY has seen a 6ppt increase. Also, optimism has recovered from the lowest level recorded since the pandemic began, increasing from 14% to 18%, but still remains lower than pre-pandemic levels and life satisfaction has increased by 3ppts from 34% to 37%.
  • We have witnessed, media consumption has experienced uplift across most channels in the last 7 days, after decreased use during a period of hot weather and happiness has now surpassed pre-pandemic levels, increasing by 5ppts from 36% to 41%. Optimism has also seen some recovery but still remains below pre-pandemic levels.

You can view the full report below,  and for any information on any of the findings, please contact [email protected]


OMD UK COVID-19 Consumer Impact Report – Week 23



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