Launches from Snapchat and Tumblr this week, and as Facebook’s F8 kicks off expect updates throughout the coming week.
HEADLINES
- Snapchat launches world lenses and also now allows advertisers to measure the effectiveness of geo filters to drive consumers in-store
- Instagram launches ‘collections’ allowing you to organise your bookmarks
- Tumblr’s new app Cabana lets you watch along with friends
INSIGHTS
- How social listening will evolve through use of AI
- Facebook will focus on ads not commerce as the driver of Messenger revenue. The company also announced a move away from total app installs in favour of deeper lifetime value metrics
- Marketers need to reappraise how they select and reward influencers
COOL
- Brands are about to go feet first into branded stickers
- Huffington Post experiments with niche communities on Facebook
- Scientific chef Heston Blumenthal launches a Skype bot
DEEP READS
- Imagining the retail store of the future
- Why the future is all about PASO (Personal Assistant Search Optimisation)
- The countries and industries most likely to be affected by automation
