This week in FWD; tons of news from the Apple WWDC; Facebook knows what you’re doing when the TV ads come on; get ready to buy your next car from a vending machine and prepare to do your shopping from the comfort of your own VR helmet.
HEADLINES
- Last week there were a series of announcements from Apple at their worldwide developer conference. They could fill a FWD all on their own, so some of the top headlines were:
- The announcement of a launch later this year of a wireless speaker with voice control, the ‘HomePod’
- A revamped App store
- Restrictions on the ability for advertisers to re-target safari users
- The ability for developers to integrate with the NFC capabilities in the iPhone7
- Listening metrics added to the Apple podcast app so creators and advertisers can begin to get insights into Podcast specific audience volumes and listening behaviour
- Augmented Reality API’s enabling developers to easily integrate AR into their apps
- On a separate note, Google and Apple’s plans to combat autoplay video
INSIGHTS
- Facebook thinks it knows what you’re doing during commercial breaks
- 3 trends currently reinventing the Financial industry
- Sony has sold over 1m PlayStation VR headsets
COOL
- Make sure you’ve got the right change. There’s a vending machine in Singapore that dispenses luxury cars
- L’Oreal launch an internal facing app to crack company culture
- Virtual Reality to make real world shopping a thing of the past
DEEP READS
- Artificial Intelligence is the new user interface
- The state of the internet in China
- Chatbots are getting smarter with Emotional Intelligence
