OMD FWD 29th May

Social distancing has really made people put their thinking caps on. Katy Perry even got creative by performing a mixed reality showstopper during the American Idol finale.]

Music isn’t the only industry embracing all things virtual, the sporting world has also turned tech-savvy. NBA players are becoming online coaches to dedicated fans during lockdown. Who will need to do things in IRL ever again?

Shopping is in the spotlight ????

Pinterest has added a new feature that highlights product recommendations by fashion influencers. Shopping Spotlights will make sure you stay on-trend.

Twitter has a new story to tell ????

Stories are on nearly every social media app, and Twitter is no exception. Fleets is being trialled on Italian users so new data can be gathered on the feature.

It’s a match made in heaven! ????

Got the virtual date jitters? Airbnb and Bumble have come together to create fun and quirky online date experiences. They’re bound make conversation flow.

2-click buying is the way forward ????

Facebook and Instagram have made it easier to shop directly from the platforms. CEO Mark Zuckerberg hopes it will help businesses suffering from the pandemic.


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