European Sponsorship Awards wins for OMD UK and Fuse

We celebrated our first awards success of the year last night at the European Sponsorship Awards. With a strong shortlist that included some the world’s biggest brands, agencies and campaigns, OMD UK was honoured to win the Business to Consumer award for creating Citroën’s online car boutique, in partnership with ASOS.

Our work to launch Citroën’s special edition DS3 by Benefit range saw us join up with the nation’s largest online fashion retailer as we re-thought the car buying process to put women first.

Ann Wixley, our Creative Director, said this about the campaign:

I’m delighted to see this truly useful and insightful idea win an award! In a way it’s an odd one. It’s such a logical and practical solution in retrospect – taking cars to women to try and buy in a place that they’re very comfortable – ASOS’ retail platform. It required a real integrated, creative and collaborative approach to deliver it, and it’s great to see the team’s hard work rewarded.

Fuse Sport + Entertainment also picked up the Professional Development Award in recognition of their approach to training and development for industry talent.

In addition to the two wins, Fuse were shortlisted in the Business to Consumer Low Budget category for Ray-Ban presents ‘The Order of Never Hide’, the Business to Youth category for McDonald’s McFlurry Summer Scoop and finally Vodafone’s Sponsorship of Summertime Ball.

Congratulations to all involved and here’s to a successful year ahead!


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