Bring on the DADIs

We are beaming with joy at OMD Towers today following the announcement of The Drum’s DADI Awards shortlist. We picked up an incredible eight nominations for four amazing campaigns:

Our Tweet to Eat activation for Walkers, where people could get a free packet of Do Us a Flavour crisps, is nominated in the Consumer Products or Services Website, App or Campaign and Technical Innovation categories. The incomparable Royal Caribbean/Google Street View campaign, which allowed people to walk around the world’s largest passenger ship using Street View, is up for Travel/Leisure/Sports Website, App or Campaign, Use of Organic Search and Digital Media Strategy.

Our Citroen campaign with ASOS, which saw the creation of the world’s first online car boutique and reinvented the car buying process for women, is shortlisted for Automotive Website, App or Campaign and Digital Media Strategy. Finally, the brilliant Cucumber, Banana, Tofu work for Channel 4 is up for News/Media/Publishing Website, App or Campaign.

We can’t wait for the awards ceremony in October. We’ll be crossing our fingers until then…


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