New forward thinking radio and online programme launches combining celebrity and expert content
Boots UK has launched a new on-air and online programme designed to help audiences feel good about their health and beauty. The Boots Feel Good Forum, a collaboration between Boots UK and OMD Drum, national broadcast stations Real Radio and Smooth Radio, production company Somethin’ Else and in partnership with Mumsnet – the UK’s biggest network for parents, offers audiences a new way to access expert health and beauty advice in a unique consumer lifestyle programme format.
Hosted by broadcaster and journalist Kate Thornton, the hour-long shows will be broadcast every Sunday across the Real Radio and Smooth Radio networks for eight weeks.
Elizabeth Fagan, Marketing Director at Boots UK, said: “We understand that our customers are always looking for ways to improve their health and beauty – whether that’s finding ways to boost their energy levels, getting a better night’s sleep or helping them to feel more body confident in the lead up to summer. To help people achieve these goals, we have launched the Boots Feel Good Forum to give our customers the expert advice and support they need to make their ambitions a reality.”
Each week, Kate will be joined by members of the Boots Feel Good Forum’s very own expert panel as they discuss topics ranging from family health, top to toe beauty, sleep, stress and energy and looking and feeling good at any age. Questions for the panel will be created live each week via users of the Boots Feel Good Forum hosted on the Mumsnet website and following the release of each new show, users will be able to discuss their own experiences via discussion threads, or read supporting articles on the Mumsnet Talk Boards. In addition, bite-size content from the show will be distributed as short pieces of audio across Mumsnet, Smooth Radio and Real Radio.
The first show will see Supernanny Jo Frost and children’s health expert Dr Ellie Cannon joining Kate to offer advice on the everyday aspects of modern parenthood to help listeners have a happy and healthy family life.
Laura Fenton, Client Services Director at OMD Drum, said: “The Feel Good Forum is a truly unique format. It’s built upon the extensive base of knowledge that exists within Boots UK as a health and beauty retailer to provide solutions over a wide range of topics. By putting our audience at the heart of the experience we hope to provide inspiration, tips and advice tailored to their needs that allows them to take active steps to feel good.”
Real and Smooth Radio Creative Solutions Director John Walker said: “This is the most innovative programme of its kind, involving plenty of listener participation on health and beauty topics that they tell us they want to know more about. They will play a major role in shaping the programme each week. The partnership provides Boots UK with a creative platform to highlight its position as the leading retailer in health and beauty whilst providing help and information to listeners on ways to feel good and stay healthy.”
