Boots UK has today unveiled an extensive media partnership programme which aims to inspire, advise and support people across beauty, health, optical and pregnancy categories. This ground-breaking initiative has been developed through consumer insight, giving people bespoke and useful content across different media channels. Working with eight different media owners, each partnership was brokered by Boots UK media agency, OMD UK.
Across Beauty, Boots UK has partnered with Bauer Media, ITV and Time Inc to reach a younger female audience, enabling them to feel good inside and out with inspirational tips and ‘how to’ content. Global, ITV and Trinity Mirror Solutions will work with Boots UK to help people take proactive steps towards managing their Health, with content and advice that responds to their personal health needs and concerns; News UK will showcase the Opticians service, informing audiences about Boots specialist facilities, and Netmums will support mums every step of the way, answering their questions and providing expert, authentic and trusted advice.
Helen Jeremiah, Head of Marketing, Boots UK, said: “This is an incredibly exciting step for Boots UK. We understand that our customers are looking for ways to improve their health and well-being – whether that’s eating more healthily, managing long term conditions such as diabetes or trying a new look – and that with the right inspiration and support, people can make their goals a reality. This is why we have created a game-changing campaign that mirrors how our consumers move across media and with unique content that helps them at each stage of the customer journey. Working across the full range of media will mean we have an always-on and reactive approach to communications.”
“We are proud to have worked hand in hand with Boots UK to make this ambitious campaign a reality” said Emma Sergeant, Business Director at OMD UK. “This brand-new strategy has been crafted to address the rapidly expanding and ever-evolving retail, media and consumer landscape. We are putting Boots UK at every point of the customer journey, making sure it becomes an important part of people’s lives.”
Guy Melzack, Marketing and Communications Manager, OMD UK
T: 020 3023 4679
M: 07912 787 951
Kristy McCready, Boots UK
T: 0115 9494085
M: 07827 982 664