What’s happened this week:
- Twitter launched interest based targeting for promoted tweets. Increasingly the understanding of our interest profiles will define the messages we receive.
- Wal-Mart has created an experimental mobile checkout system to further drive down retailing costs.
- Wolfram Alpha released a Facebook analysis engine to compute everything about our online social lives.
What we have learned:
- 62% of consumers use Social Media whilst watching TV (up from 44% in 2011) according to Ericsson Consumerlab.
- Mobile entertainment consumption has risen 82% in 12 months.
- US CMOs spend 7.8% of their budgets through Social channels they expect this to rise to 18.8% in the next 5 years.
Cool stuff:
- The Internet of things comes to the greenhouse with the Koubachi Wi-Fi plant sensor.
- Old Spice have created music from muscles in this strange interactive ad.
- Tesco’s Virtual store concept has been imported from Korea to Gatwick airport allowing people to order groceries for delivery when they get home from a foreign trip.
Where to find more:
- The Future of TV is an orchestrated media experience according to the BBC.
- The London Olympics have taught us that free Wi-Fi is a powerful marketing channel.
- How IBMs Watson is seeking to compete with Apple’s Siri in the emerging consumer semantic search space.
