This Week in Digital – 3rd September 2012


What’s happened this week:

  • Twitter launched interest based targeting for promoted tweets. Increasingly the understanding of our interest profiles will define the messages we receive.
  • Wal-Mart has created an experimental mobile checkout system to further drive down retailing costs.
  • Wolfram Alpha released a Facebook analysis engine to compute everything about our online social lives.

 What we have learned:

  • 62% of consumers use Social Media whilst watching TV (up from 44% in 2011) according to Ericsson Consumerlab.
  • Mobile entertainment consumption has risen 82% in 12 months.
  • US CMOs spend 7.8% of their budgets through Social channels they expect this to rise to 18.8% in the next 5 years.

Cool stuff:

  • The Internet of things comes to the greenhouse with the Koubachi Wi-Fi plant sensor.
  • Old Spice have created music from muscles in this strange interactive ad.
  • Tesco’s Virtual store concept has been imported from Korea to Gatwick airport allowing people to order groceries for delivery when they get home from a foreign trip.

Where to find more:

  • The Future of TV is an orchestrated media experience according to the BBC.
  • The London Olympics have taught us that free Wi-Fi is a powerful marketing channel.
  • How IBMs Watson is seeking to compete with Apple’s Siri in the emerging consumer semantic search space.



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