What’s happened in digital this week:
- Google acquired Incentive Targeting a mobile personalised marketing provider to better link in store promotions with mobile apps and search.
- They also bought BufferBox a Canadian package delivery solutions company in another move to link digital services to real world activity.
- A dramatic rise in online photos is predicted as Facebook’s new Photosync automatically uploads every photo we take to a private online album.
- The International Telecommunications Union meeting in Dubai this week could see some major changes to the governance of the Internet.
What we have learned:
- 49% of UK and US consumers watch some form of over the top (OTT) TV ~ Accenture Pulse of Media report.
- 2bn people are using a 20 year old web that is increasingly mobile from the latest Business Insider Future of Digital report.
- Nine out of ten UK consumers are using the Internet at the same time as watching TV, but usually for an unrelated reason ~Orange Exposure.
Cool stuff:
- Ikea Australia has created Klippbok an online scrapbook of home design ideas.
- Dubstep DJ Skrillex has released an 8bit style advergame.
- 3D printing is coming along leaps and bounds as devices are able to print up to 14 different materials at ever larger scales.
Where to find more:
- *Why ‘Native Adverting’ (ad models embedded in the user experience) is a very hot topic for 2013.
- How real time data is changing the way goods and services are priced, and why it is likely to only get more complex.
- A glimpse of life in 2020 powered by the Internet of Things.
