What’s happened this week:
- The Google Drive launched with 5GB of free storage. Expect to see cloud based storage used as a recruitment and loyalty tool for the major online brands.
- Apple reported an 88% increase in iPhone sales, the iPhone business alone would be the most profitable company in the world!
- Samsung overtook Nokia to become the largest seller of mobile phones by volume worldwide.
- The Chelsea-Barcelona match provided a new sports tweets per second record of 13,684. Surprisingly the global record occurred during the airing of an anime film on Japanese TV last December.
What we have learned:
- The average UK consumer spent GBP 114 online in March 2012.
- *Gold level US Xbox homes now spend 84 hours per month on Xbox live services ( vs 150 hours watching TV)
- The daily reach of Facebook is now 526m, 3.2bn likes and comments are posted each day.
Cool stuff:
- Heineken have created an online service for US Soccer fans to avoid UEFA Champions League news until they can get home to watch the match ‘as live.’
- Holiday snaps are now 3d Photo tours with Google maps.
- The Facebook Fun Audit from Trident gum illustrates how brand positioning can be enabled by clever technology.
Where to find more:
- Amazon’s view of 7 transformative effects of the cloud.
- Google’s guide to winning in Mobile.
- Accenture’s view of technology in 2012.
