What’s happened this week:
- Mobile World Congress 2012 kicks off in Barcelona (more next week) early announcements include a mobile with built in projector and a mobile with a 41 megapixel camera
- Sony launched the PS Vita handheld console in the EU and US starting a new generation portable gaming
- News Corp doubled the price of subscription to The Times iPad app to GBP4 per week, illustrating the new economics for print brands in Digital; increased segmentation and hyper premium products for niche markets
What we have learned:
- 38% of Smartphone users use their device for ‘showrooming’ i.e. browsing in store but buying on a mobile for the best price
- There are 11m new accounts and 33bn tweets per day, from the state of the Twitter-verse in 2012
- Social Games will more than double to be worth >USD5bn by 2015
Cool stuff:
- Google are rumored to be working on Terminator style augmented glasses to be released later this year
- Zombies run is an innovative new location based game that launches this week
- Oxfam Shelflife provides the back story to second hand products sold in stores. This is a precursor to a far wider future trend of data following objects through their lives
Where to find more:
- How the Big Data paradigm is influencing online marketing through the integration of channels and execution of millions of messages
- The Interest Graph is an emerging concept to manage multiple fields of relevance for a brand, how do you go about creating one?
- How Facebook will influence the future of Mobile advertising
