What’s happened this week:
- Over the Top TV service ‘NowTV ‘ launched in the UK. An example of an established broadcast platform (BSkyB) attempting to disrupt itself.
- Autodesk bought Socialcam part of an interesting trend of legacy b2b software giants buying into the consumer app economy.
- The Ofcom Communications Market 2012 report is out. It is a long read at 411 pages but a few key points are:
- 47% of UK homes have a DVR.
- 17% of UK consumers intend to buy a tablet this year, 11% already own one.
- UK Internet advertising is worth GBP 4.8bn vs TV GBP 4.2bn and Print GBP 3.9bn.
What we have learned:
- Mobile represents over 15% of e-commerce revenues according to IBM’s state of Marketing 2012.
- More than 6bn people now carry a mobile device.
- Mobile search and discovery will be worth USD 15bn by 2017, three times today’s value.
- The London Eye has been transformed in to a real-time info-graphic reflecting the nation’s mood.
- Digital has been truly productized as instragram photos can now be turned into chocolate bars.
- Finally an app to find your keys (or anything else lost on a regular basis).
Where to find more:
- The future isn’t about mobile it’s about mobility. We should focus less on the device and more on the opportunity of always on personalised localised connections.
- How LinkedIn is quietly transforming the recruitment marketplace and making a significant margin from it.
- The new Google ‘Think Quarterly’ looks at Play in the connected age.