What’s happened this week:
- Apple announced the new thinner 4g enabled iPhone5.
- Its capabilities will start to shape the mobile advertising market within months.
- Also look out for iOS6 which should shake up mobile search and mappin
- Nintendo announced plans for a November launch of the WiiU. In North America it will come with TVii which utilizes the second screen to innovative effect.
- Facebook Ad Exchange emerged from beta, meaning that the major trading desks such as Accuen can now access social inventory in real time. Early signs look very promising.
What we have learned:
- Netflix users are watching an average 8 hours of content per week, much of which is supplementary to traditional TV viewing.
- Facebook generates over 1bn searches per day, they are working hard to monetize this fast.
- Apps are now seen as integral to family life by over one third of British parents.
Cool stuff:
- Intel is exploring an interesting new form of PC; the adaptive all-in-one is essentially a 27” tablet to drag around the house.
- Universal Music has created a YouTube interactive timeline for Abba. It illustrates how non-linear video can be used for marketing compilation products.
- The xx have a clever idea to map the viral spread of their album
Where to find more:
- * Ground Truth is a huge project in mapping from Google that tells us a lot about the future application of Digital data.
- What will our ‘phones’ look like in 2022? Calls will be a tiny feature of these devices. They will be considered an extension of ourselves that represent us in the Digital realm.
- Web 3.0 is being built by tagging 5trn web pages that generate 100bn clicks per day to create an open but incredibly personal web of information.
