What’s happened this week:
- Facebook acquired video platform Live Rail to improve video ads – and potentially further their advertising footprint outside of the social network?
- Twitter acquired TapCommerce, a mobile retargeting company, as their mobile app install product came out of beta
- Google bought “mood music” start-up Songza and shut down Orkut, their first attempt at a social network
What we have learned:
- Gartner predicts 2015 will be the year of tablet, with shipments overtaking PCs for the first time
- 1 in 7 consumers would sacrifice their friends before their smartphone, according to a survey by Motorola Mobility and B2X
- Music streaming has increased by 42% YOY whilst digital sales dropped 13% in H1 2014, according to Nielsen’s U.S. music report
Cool stuff:
- Ikea have built an impressive Instagram ‘website’
- YouTube will start naming and shaming slow ISPs that cause slow buffering
- Google Play has launched a dedicated Android Wear app category, featuring apps such as Hangouts, Guardian, Delta Air, and IFTTT
Where to find more:
- Inside Google’s big plan to race Amazon to your door – interesting analysis by Recode
- Will the impact of digital technology on the workforce result in more part-time workers? Google CEO Larry Page shares his thoughts in this fire side chat
- Generation Z – Brian Solis looks at the attitude of digital natives with whom mobile and social is “just a way of life”
