What’s happened this week:
- Facebook announced a 66% rise in quarterly ad revenue to USD 1.80bn, 49% of which is via mobile platforms (up from 14% in Q3 2012).
- The inaugural YouTube Music Awards saw Eminem win the top prize as YouTube seek to create their own global media events.
- The US government cleared gate to gate use of electronic devices on flights eliminating one of the last places in our lives that are ‘off the grid’.
What we have learned:
- Katy Perry is now the most followed celebrity on Twitter, overtaking Justin Bieber, who leads Barack Obama and Lady Gaga.
- Google+ has 540m active users worldwide, 1.5bn photos are uploaded each week.
- An experimental brain wave camera automatically records whatever interests the wearer.
- Oreo created a series of Halloween themed vines.
- Netflix are testing 4k video streams delivered over the Internet.
Where to find more:
- All retail should be thought of as ‘omnichannel’, e-commerce is no longer a separate function of selling.
- The Internet is creating a whole new class of invisible work and economic activity that hard to measure but hugely valuable.
- Wearable computing is just around the corner and brands need to understand what changes when customers wear their computer, rather than carry it.