I’ve been in media for seven years now and I think it’s safe to say that awards are part and parcel of our industry. They allow us to take a step back to evaluate and appreciate our work and measure ourselves against the best-of-the-best. Plus the awards evenings are always… “interesting”!
With this in mind, we were delighted to find out yesterday that our SEO work for Royal Caribbean and James Villas has been shortlisted in four categories at the Travel Marketing Awards – a prestigious awards programme organised by the Chartered Institute of Marketing’s Travel Industry Group. This is the first shortlist announcement of the year and, following our multiple wins at the UK Search Awards, we’re proud to be recognised again for the great work our team has been delivering.
For Royal Caribbean, we took Google Street View to a cruise ship for the first time, delivering the magic of cruising to people who have never thought about going on a cruise, and getting plenty of press coverage in the process. Our work has been shortlisted in the ‘Most Innovative Marketing’, ‘Best PR Tactical’, ‘Best Use of Search’ and ‘Digital Marketing Campaign of the Year’ categories.
In just one year, we delivered outstanding growth in revenue and traffic for James Villas thanks to our comprehensive SEO strategy, featuring a lot of creative thinking, complex technical optimisation, online PR, and a great collaboration with our client. Our work has been shortlisted in the ‘Best Use of Search’ category.
We’ll find out if we win in March and until then, we’ll keep our fingers crossed.