Last updated: 17th May 2012

This document explains what you need to know about how OMD uses cookies on its blog, and how to choose to manage or remove them if you wish to do so.

1.1 About cookies

A cookie is a small amount of data (which often includes a unique identifier) that is sent to a user’s computer or mobile phone from a website and is stored on the hard drive of a device. Each website can send its own cookie to your browser if your browser’s preferences allow it. Many websites do this whenever a user visits their website in order to report on website traffic. Your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites.

1.2 How OMD uses cookies

Cookies on are used in a number of ways.

a) Analytics
OMD uses Google Analytics to collect information about how people use the site. This helps us make sure our site is meeting users’ needs and to find out how we could improve. Analytics cookies store information about what pages people visit, how long they are on the site, how they got there and what they click on. Information supplied by cookies help OMD to analyse the profile of visitors and provide them with a better experience.

Analytics cookies do not store users’ personal information (for example, names or addresses), so this information cannot be used to identify individuals. OMD does not allow analytics companies to use or share its analytics data.

Cookie name
Google Analytics

Description of cookie
Google Analytics stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google Analytics does not collect your IP address or any other personally identifiable information.

How to reject or delete this cookie:

Full details on the cookies set by Google Analytics can be found here:

b) Storing your usability and accessibility settings may provide settings that allow you to resize text or view different colour options. If you switch them on, we store the settings in a cookie, so that they apply to each page you look at.

c) Third-party cookies
Third-party cookies come from other domain sources that have items, such as ads or images, embedded on the page. Depending on your browser, you can control which types of cookies you allow. Third-party cookies are not set directly by OMD, but by third-party service or functionality providers.

Some cookies are not set by but by other sites which provide a service or functionality on this website – for instance, carries embedded ‘share’ buttons to enable users of the site to easily share articles with their friends through popular social networks. These sites may set a cookie when you are also logged in to their service.

Managing, deleting or blocking these cookies requires you to visit the websites of these third parties.

You can learn more about cookies and how to manage them at

1.3 How to manage cookies

Internet browsers allow users to manage their cookies. They can set their devices to accept all cookies, to let them know when a cookie has been set, or never to receive cookies.

Each browser works in a different way: use the ‘Help’ menu in your browser to find out to change your cookie preferences. For information on how to do this on the browser of your mobile phone you should refer to your handset manual.

Please be aware that disabling cookies completely means that certain personalised features will not then be provided to that user and therefore they may not be able to make full use of all of the website’s features.