The Advertising Week 2020 Debrief

This year, Advertising Week became the next major industry event to be reimagined virtually. Historically, the event had taken place in 6 markets over the course of the year. However, given the impact of the global pandemic on events, Advertising Week pivoted to focus on one global audience and took place online over 8 days from September 29th to October 8th 2020.

The first week was broadcasted from London and the second week from New York. OMDers from OMD EMEA, OMD UK and OMD USA tuned into the vast array of sessions, where the topics of conversation ranged from changing customer insights and behavior to affecting change in the industry. The OMD reporters extracted observations and insights to bring back to our wider community.

OMD was also an active participant in the agenda, kicking off the event with an exclusive look at our Fast Start Suite,  and then joining our clients and partners to share our point-of-view on everything from unlocking brand loyalty to setting new standards in digital advertising. On Thursday 1st October our very own Chief Planning Officer; Vicky Fox joined Jen Wong; COO Reddit to talk about unlocking brand loyalty and how consumer behavior online is changing.

In this event debrief, we will be giving our views on the top themes coming out of AW20; pulling out key areas of focus and offering solutions, tangible advice and ways in which we can offer added value.

You can read the full debrief doc here.


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