This Week in Digital

This Week in Digital – 4th March 2013

Facebook confirmed the purchase of the Atlas advertising technology stack from Microsoft, it may allow for many new capabilities for advertisers to utilise social data.
Mobile World Congressconcluded. Points of interest included;
- New operating systems for Mobile
- Initiatives to enable cars with Mobile technology
- Developments in Mobile wallets and payments from Samsung, Visa and Mastercard.

One in three minutes spent online is beyond the PC according to Comscore Mobile Future in Focus 2013.
Mobile had twice the share of US consumer media time Vs. Print in 2012, from the Blackstone Digital Marketing Review 2013
Google index 30 trillion pages of the web so that we can search it in less than half a second.

Microsoft’s vision for the future of productivity at home and at work illustrates how technology can heighten our senses.
In another example of the ‘productisation of Digital’, Polaroid are to make an Instagram style ‘Socialmatic camera’.
Supersyncsports is a cool new Chrome experiment that uses a Mobile as a controller for 4 players to run and swim across the web.

Where to find more:

10% of Netflix users have seen House of Cards, in the future ever more of our TV viewing may be algorithmically defined.
- It also provides valuable lessons for the future of content marketing.
- Who owns the Future? Jaron Lanier believes consumers need recompense for their data if the Digital ecosystem is to flourish.
- How online video can add value to a TV strategy, a new report from the IAB suggests a 15% shift in budget increases reach by around 4 points.