What’s happened this week:
- LinkedIn bought news aggregator Pulse in a strategic move to publishing news content.
- Facebook launched ‘Partner Categories’ a potentially disruptive innovation that uses third party data sets to target ad messages.
- Twitter Music has quietly launched with a select few celebrity testing partners. It aims to generate real time music recommendation based on Twitter’s interest graph.
What we have learned:
- UK Digital Advertising revenue in 2012 was GBP 5.5bn, a rise of 12.5% over 2011.
- 28% of UK Internet users regularly use Twitter, twice the number of 2011.
- More people now chose to tweet on a mobile device than a PC.
- 90% of worldwide Internet users watch video online. They want to watch even more, primarily from trusted TV brands according to the latest Accenture Video over the Internet Survey.
Cool stuff:
- A wonderful piece of retro-digital work; recalling 1993 uses 5,000 New York city payphones to give a sense of what the city was like 20 years ago.
- SyFy have created some amazing social and second screen amplification for their new shows throughout 2013.
- Brands are utilizing some very clever techniques in facial recognition for creative marketing.
Where to find more:
- How brands are able to target and create messages based on real time weather data.
- Where we are going next with Smartphones? We may soon think of them as just a collection of (very clever) sensors.
- Our technology has been able to see and hear for some time, now it is beginning to gain a sense of smell.
