This Week in Digital

This Week in Digital – 11th February 2013

Twitter bought BlueFin labs illustrating a greater focus on the intersection between Twitter and TV.
Google bought Channel Intelligence for USD 125m to drive a better on site shopping experience.
Google overhauled Adwords to create enhanced campaigns in which all platforms can be managed. Especially important in the looming world where mobile searches outnumber desktop.

*There will be more mobile devices than people by the end of 2013 and global mobile traffic will increase 12x in the next 5 years from Cisco’s Global Mobile Traffic Forecast.
4bn hours of video are consumed by 800m users each month on YouTube(which is 8 years old this week).
- The skippable advertising model has led to a chart of the ads that consumers are most likely to view.
- 90% of global Internet users use the Internet in their purchase journeys and 66% buy online from GWI Ecommerce 2013 report.

60m photos a day are sent through Snapchat, their winning USP is that the photos are instantly deleted.
Remember Watson, the game show winning super-computer? It has spent the past year ingesting just about everything ever written about cancer treatment and it is now ready to get to work.
The Future of Search is content that comes to you.

Data-ism is the emerging Philosophy of Data in which data gives us a complete picture of past and present, its ability to predict the future is a more complex challenge.
How AT&T is utilizing set top box data to change TV media planning to look a lot more like Digital Media.
The Internet of things is strategically important for the world’s chip makers because of the billions of connections it will create.